Strategic Planning & Creative Brief
87 Strategic Planning Questions. 1 Professional-Grade Creative Brief
The Entrepreneur's Problem
Strategic planning is the process of defining your brand's direction and decision-making strategy. Every aspect of your communications, public relations, marketing and advertising campaigns are built upon your strategic planning. If there is a problem with your marketing campaign, that problem can likely be traced back to strategic planning.
A creative brief is the document art directors, graphic designers, copywriters, illustrators, etc. need before they can begin working on your advertising, communication or marketing campaign. During the creative process up until the finalized work, your creative brief is the foundation that guides the campaign process.
Your creative brief outlines the minimum information needed for a creative team to begin the brainstorming process. It is not intended to replace your initial meeting with the creative team. Rather, this strategic planning & creative brief is designed to:
A Behavioral Solution
The Automated Strategic Planning and Creative Brief spreadsheet by How To Shape Human Behavior is a powerful solution for startups and small businesses planning on hiring an agency or freelancer to create your advertising campaign.
Simply answer the 87 strategic planning questions as accurately and concisely as you can, and then print your automatically generated creative brief off and take it with you to your meeting with the advertising agency - That's it!